We create healthier chemistry between people, the things they love, and the planet. We also create this bi-weekly newsletter — curated with interesting and inspiring stories relevant to anyone interested in making our industries and our economies more bioharmonious.
This week we are launching our newsletter earlier than regularly scheduled. By dedicating this letter to the month of June, we wanted to reflect on the progressive and much-needed discussions that have been made over the past few weeks regarding inclusion and activism. Our regular bi-weekly schedule will resume on Monday, July 20th.
As the Arctic warms at an alarming rate, scientists are warning that climate change cannot be placed on the backburner. One would think that because Americans are becoming increasingly aware of the climate crisis, those in leadership can no longer neglect this issue. At the start of COVID-19, many hoped the environment would benefit from healthier perspectives and practices, as the world decreased its highly-globalized habits. Now, research tells us we cannot assume our actions, remote or not, are without consequences. Yes, we've seen recent wins- such as the Supreme Court's ruling on LGBTQ+ workplace protection, which some experts say could set a robust political precedent that can further climate change policy. Yet many common barriers still stand in the way, from increased plastic dependency to pandemic-era funding of fossil fuels.
Amidst Pride Month and Black Lives Matter protests, the pressure is being placed on corporations not just to make promises but also to enable inclusion within the systems from which they benefit: funding, supply chains, and marketing. Companies have been quick to speak out against injustice online. Yet, longstanding discrimination still has to be thoughtfully and actionably remediated. Over the past month, activists have held businesses accountable, hoping they pay up much more than lip service. Hashtags like #payup and #buyblack are only a few popular social media campaigns that pressure both consumers and creators to reconsider their role in a highly prejudiced cycle of unevenly distributed economic mobility. The good news is that this discussion may evolve from fad to reality, as businesses are continually pushed to reassess their agency in making much-needed change.
We were honored to be included as part of Cannes Lions Live programming last week. Our founder and CEO Dr. Greg Altman was featured alongside environmental sociologist Dr. Rebecca Altman, and R/GA’s Global Head of Brand Mike Rigby. The discussion centered around the pervasive problem of plastic and how Evolved By Nature’s green chemistry platform can offer solutions to an increasingly visible problem that impacts our planet and our health.